What is Content Marketing?

Marketing your Business with Valuable & Useful Information

Content Marketing is the perfect marketing strategy for the information age.

Information is valuable and demanded by informed, sophisticated consumers.  Let’s face it, people do research before buying – either  on-line or on-site.

Content takes many forms: web site, blogs, articles, press releases, reports, white papers, video, catalogues, and more.

Your mission, should you choose to accept it, is to be the reliable, authoritative and expert source of information on the issues and solutions you are providing to the marketplace in terms of your goods or services.

Content marketing is designed to…

  • Build trust between you and your customer
  • Create brand visibility
  • Build a bond with your customer by providing value
  • Establish you as an authority and expert
  • Maintain an ongoing relationship with your customer

We are now in the age of permission marketing.  The savvy consumer knows how to filter the traditional marketing message.  They want good, reliable information to help them make buying decisions.  With lack of connection the norm, our goal is to create a personal relationship between you and your customer.

Compete on Trust, not Price

Get your complimentary landing page audit today.  See if you need a formal strategy or only need to fine-tune what you are doing.

Call Steve at 602.821.8823

Steve Kellogg is one of the best writers I’ve ever worked with!
He does amazingly powerful Press Releases, does kick A__ Web Copy
and delivers more than what he promises (rare these days).
I’ve used a lot of writers who’ve Under whelmed me.
Steve with out questions is over whelmingly worth his weight in gold
as a writer, editor or web copy expert. If he says he can do the job
it will get done on time. He’s a rare find and my first choice
to get it done right. 

Michelle Rigg, Author, Speaker, Personal Power Expert Founder of www.CreateP